Daily Archives: 06/10/2025

How to measure press office results: metrics that really matter

One of the biggest myths in communication is the idea that press relations cannot be measured.In reality, the results of press relations can and should be evaluated, provided that the right metrics are used and aligned with the company’s strategic objectives. In this article, we explain how to measure media impact, which indicators are most…

Press Relations for SMEs: Is It Worth It?

For a long time, press relations were seen as a service exclusive to large companies and brands with high budgets. However, this perception is outdated. For many SMEs, press relations are now one of the most effective tools to gain visibility and credibility in the market. But is it really worth investing in press relations…