Project Identification
Internationalization of Conjugar Razões
Promoter:
CONJUGAR RAZÕES LDA
Scope:
Application submitted under the Call for Proposals 14/C16-i02/2023 – Internationalization through e-commerce, grounded in the Component 16 – Companies 4.0, integrated in the Digital Transition dimension of the Recovery and Resilience Plan (RRP)
Description:
Conjugar Razões, Lda., a company specialized in business support services, aims to expand internationally to Spain and France. This strategy involves establishing a digital presence in these markets through the creation of a multilingual website, digital marketing campaigns, and the reinforcement of the team with a communication professional. The focus is on attracting foreign companies wishing to operate in Portugal, offering services such as virtual offices, marketing consulting, and training.
Objectives:
- Internationalize services to Spain and France.
- Create and optimize the website in Spanish, French, and English.
- Increase brand visibility through digital marketing.
- Attract international clients for virtual office, coworking, and consulting services.
- Reinforce the team with a communication specialist. Position as a strategic partner supporting foreign companies entering the Portuguese market.
Indicators:
- Creation of an online store (Indicator) – 1 multilingual website (Target/Expected Result)
- Number of new services and/or features introduced in the online store (Indicator) – 2 new services adapted to the international market (Target/Expected Result)
- Number of new marketplace subscriptions (Indicator) – 1 new marketplace subscription (Target/Expected Result)
- Number of markets covered through digital marketing actions (Indicator) – 2 (Spain and France) (Target/Expected Result)
Investment
24.780,00€
Support/encouragement
12.390,00 €