International Press Office
Expanding your business into new markets requires more than just an excellent product: strategic visibility is essential. International press relations are a key element to ensure that your brand is recognized, respected, and valued abroad
When entering new countries, communication must be adapted to local cultures to avoid misunderstandings and create genuine connections. A press office specialized in internationalization not only adapts messaging but also identifies the most effective communication channels in each market — whether they are newspapers, business magazines, digital platforms, or sector-specific events.
Among the main services offered by an international press office are:
- Creating and sending press releases tailored to each country.
- Managing interviews and press kits for international media.
- Monitoring foreign media coverage to measure results.
- Preparing companies to respond to international image crises.
For example, a Portuguese company aiming to enter the Brazilian market will achieve better results by aligning its communication strategies with local trends and expressions, highlighting factors valued in that context.
At apoioaempresas.pt, we support your internationalization projects with press strategies that strengthen your brand positioning and build trust with global audiences.
