Descubra como desenvolver um plano de marketing eficaz para levar o seu negócio ao mercado internacional. Estratégias, estrutura e melhores práticas para internacionalizar com sucesso.
Strategy to Grow Globally
Expanding a business internationally requires more than ambition – it demands a well-defined strategy. The marketing plan is the foundation that guides decisions, adapts communication to new audiences and enhances global success.
Why is an international marketing plan essential?
International marketing requires a tailored approach. Each country has distinct cultural, economic and legal realities. A well-structured plan helps to:
- Identify opportunities and risks;
- Adapt the product or service to the target market;
- Position the brand competitively;
- Optimize investments and results.
How to structure a marketing plan for internationalization?
1. Market Research
Study consumer habits, competition, legislation and local trends.
2. Segmentation and Positioning
Define target customer profiles and adjust your value proposition to the market.
3. Adapted Marketing Mix
Product, price, distribution and promotion should be reviewed based on the market.
4. Operational Plan and Budgeting
Create a schedule with actions, responsible parties and resource allocation.
5. Success metrics
Set KPIs to measure performance and make data-driven decisions.
Ready to take your marketing beyond borders?
Talk to us and find out how we can help you create the right marketing plan for your internationalization.
