How to measure press office results: metrics that really matter One of the biggest myths in communication is the idea that press relations cannot be measured. In reality, the results of press relations can and should be evaluated, provided that the right metrics are used and aligned with the company’s strategic objectives. In this article,…
The daily routine of a company is made up of dozens of repetitive tasks: replying to emails, processing invoices, scheduling meetings, and updating reports. All of this consumes time and energy and increases the risk of human error. The good news is that today there are affordable solutions that allow tasks to be automated, making…
One of the biggest myths in communication is the idea that press relations cannot be measured.In reality, the results of press relations can and should be evaluated, provided that the right metrics are used and aligned with the company’s strategic objectives. In this article, we explain how to measure media impact, which indicators are most…
For a long time, press relations were seen as a service exclusive to large companies and brands with high budgets. However, this perception is outdated. For many SMEs, press relations are now one of the most effective tools to gain visibility and credibility in the market. But is it really worth investing in press relations…
Muitas empresas acreditam que aparecer nos media é apenas uma questão de pagar espaço publicitário. Outras confundem comunicado de imprensa com um anúncio disfarçado. Esta confusão é um dos principais motivos pelos quais mensagens relevantes não chegam aos jornalistas e obviamente perdem-se oportunidades de visibilidade. Compreender a diferença entre comunicado de imprensa e publicidade é…
Press releases remain one of the most important tools in corporate communications. When well written, they enable companies to gain visibility in the media, strengthen their institutional credibility, and build a solid reputation with the public. In Portugal, where journalists value clarity, accuracy, and relevance, an effective press release can make the difference between being…
Creating a strong brand goes far beyond an eye-catching logo or a consistent digital presence. The real challenge lies in building an authentic identity, rooted in the culture, values and way of life of the local public. In Portugal, where tradition, proximity and trust strongly influence consumer decisions, local branding plays a decisive role. It’s…
Internal communication is one of the most decisive factors for an organization’s performance, culture, and reputation. Although it is often seen as a secondary issue, the truth is simple: companies that communicate well internally communicate better externally. In a constantly changing environment, with hybrid teams and greater demands from employees, investing in strategic internal communication…
Nenhuma empresa está imune a uma crise. Um comentário negativo que ganha tração, uma falha operacional, uma denúncia pública ou uma informação mal interpretada podem rapidamente evoluir para uma crise de reputação empresarial. Nestes momentos, a diferença entre um dano controlado e uma crise prolongada está na qualidade da comunicação. É aqui que a assessoria…
O clipping deixou há muito de ser “recortar notícias”. Hoje, é uma prática estratégica de monitorização, organização e análise de menções que permite às empresas acompanhar a sua reputação, medir visibilidade e tomar decisões com base em dados. Num contexto em que a perceção pública muda em horas e em que uma notícia pode espalhar-se…
